Smart World Options

Use THIS Facebook Ads Feature - I've Changed My Mind

Last updated: Jul 30, 2023

The video is about a recent update to Facebook ads, specifically the Dynamic Creative feature, and how the speaker has changed their mind about recommending its use.

This video by Ben Heath was published on Aug 15, 2023.
Video length: 08:30.

The video is about a recent update to Facebook ads and how the speaker has changed their opinion on a specific feature.

The feature is called Dynamic Creative, which allows advertisers to provide creative elements such as images and headlines that will be used to automatically generate variations of their ad for their audience. The speaker previously recommended not using this feature, but now believes it should be used. They explain how to turn on Dynamic Creative and demonstrate how it works by uploading multiple images for testing.

They also discuss best practices and the option to optimize creative for each person based on their likelihood to respond.

  • Keeping up to date with the latest changes in Facebook ads is important.
  • The speaker has changed their mind about recommending the use of a specific feature.
  • The feature is called Dynamic Creative.
  • Previously, the speaker recommended not using Dynamic Creative, but now they recommend using it.
  • The speaker will demonstrate how Dynamic Creative works in a dummy sales campaign.

Use THIS Facebook Ads Feature - I've Changed My Mind - YouTube

Use THIS Facebook Ads Feature - I

Section 1: Introduction

  • Keeping up to date with the latest changes in Facebook ads is important.
  • The speaker has changed their mind about recommending the use of a specific feature.
  • The feature is called Dynamic Creative.
  • Previously, the speaker recommended not using Dynamic Creative, but now they recommend using it.
  • The speaker will demonstrate how Dynamic Creative works in a dummy sales campaign.
Use THIS Facebook Ads Feature - I

Section 2: Turning on Dynamic Creative

  • In the ad set level, the speaker turns on Dynamic Creative.
  • Dynamic Creative allows for the automatic generation of ad variations using different creative elements.
  • Dynamic Creative is not available in all campaign types.
  • Facebook is leading advertisers towards using Dynamic Creative, similar to Google's responsive search ads.
  • Dynamic Creative is simpler than it sounds and the speaker will explain how it works.
Use THIS Facebook Ads Feature - I

Section 3: Changes at the Ad Level

  • Enabling Dynamic Creative does not change anything else at the ad set level.
  • At the ad level, the speaker demonstrates how to select and upload multiple images for testing.
  • Dynamic Creative allows for running multiple options within one ad.
  • Meta will test the different creative options to determine the best performer.
  • There is an option to optimize creative for each person based on their likelihood to respond.
Use THIS Facebook Ads Feature - I

Use THIS Facebook Ads Feature - I've Changed My Mind - YouTube

Section 4: Primary Text and Headline Options

  • Dynamic Creative also allows for varying the primary text and headline options for each person.
  • The speaker recommends leaving the "optimize creative for each person" option selected.
  • The speaker is not sure how Facebook determines a person's likelihood to respond to specific creative elements.
  • Using machine learning, Facebook's processes are sophisticated and effective.
  • The speaker encourages taking advantage of this feature.
Use THIS Facebook Ads Feature - I

Benefits of using Dynamic Creative feature

  • Allows for the creation of multiple variations of headlines and primary texts.
  • Enables testing of different ad combinations in front of the target audience.
  • Saves time for advertisers by testing dozens of ad combinations within one AD unit.
  • Provides a more seamless testing experience compared to previous methods.
  • Results from testing show positive outcomes and better results.
Use THIS Facebook Ads Feature - I

When to use Dynamic Creative feature

  • Not recommended for complete beginners or those in the learning/testing phase of Facebook ad campaigns.
  • Recommended for advertisers who have run a few campaigns and are familiar with Facebook ads.
  • Relatively straightforward to use and implement.
  • Affects the number of ads and ad sets in a campaign.
  • Stay updated with recent changes and updates in Facebook ads to adapt campaign structures accordingly.

Watch the video on YouTube:
Use THIS Facebook Ads Feature - I've Changed My Mind - YouTube

Related summaries of videos: