Getting Leads From Facebook Just Got A LOT Easier

This video is about the new features released by Facebook and Instagram that make it easier to generate leads and improve lead quality through their advertising campaigns.

This video by Ben Heath was published on Jun 20, 2023.
Video length: 14:06.

The video is about the new features released by Facebook and Instagram that can help generate more leads and improve the quality of leads.

The speaker demonstrates how to create a leads campaign using the new features, specifically focusing on the lead form section. The new features include Rich creative, which allows for more information to be provided in the lead form, and the benefits section, where unique benefits of the product or service can be highlighted. The speaker also mentions the "build your story" section, which is only available with the Rich creative option and allows for further explanation of how the product or service works.

Overall, the video aims to show how these new features can make lead generation on Facebook and Instagram easier and more effective.

• Facebook and Instagram have released new features to help generate more leads.
• These features improve lead quality and make lead generation easier.
• The video will explain what these new features are and how to use them.
• The video will also provide a step-by-step guide on setting up lead campaigns.
• The changes made to lead forms affect the in-app lead form within Facebook and Instagram.
• Rich creative has been added as a form type option.
• Rich creative allows for more information to be provided in the form to help convert leads.

Getting Leads From Facebook Just Got A LOT Easier - YouTube

New Features for Lead Generation

• Facebook and Instagram have released new features to help generate more leads.
• These features improve lead quality and make lead generation easier.
• The video will explain what these new features are and how to use them.
• The video will also provide a step-by-step guide on setting up lead campaigns.
• Focus will be on the brand new features that can be used to improve lead generation.

Changes to Lead Forms

• The changes made to lead forms affect the in-app lead form within Facebook and Instagram.
• These changes make the in-app lead form more powerful and likely to convert.
• Rich creative has been added as a form type option.
• Rich creative allows for more information to be provided in the form to help convert leads.
• Rich creative also helps to produce better quality leads.

Adding Rich Creative to Lead Forms

• Rich creative allows for the addition of more information to the lead form.
• Benefits associated with the product or service can be added to support the overview.
• Unique benefits can be added to help sell the product or service.
• The preview section shows how the form will look with the added information.
• The goal is to convince leads to take action and respond when contacted.

Getting Leads From Facebook Just Got A LOT Easier - YouTube

Build Your Story Section

• The build your story section is only available if the rich creative option is selected.
• Options in this section include how it works, get started, more about us, how we're different, and highlights.
• Select the option that best suits the business and the details that need to be explained.
• If the business requires explaining the process, the "how it works" option can be selected.
• This section helps to address confusion and improve understanding of the process.

Free Consultation and Bespoke Proposal

• Start with a free consultation with an advertising expert.
• Offer a bespoke proposal and plan of action for the business.
• Explain the next steps after signing up for the free session.
• Help people understand the process and what to expect.
• Increase the likelihood of people taking the next step.

Product and Service Sections

• Create a carousel ad format with image, title, and description.
• Select the appropriate category, such as services or products.
• Add relevant details and images to showcase the offerings.
• Highlight specific benefits and features of the products or services.
• Customize the content for each service or product.

Social Proof Section

• Enable the social proof section to build credibility.
• Add reviews from previous customers or clients.
• Include accreditations or certifications if applicable.
• Showcase any publicity or news coverage of the business.
• Use images to enhance the credibility of the reviews.

Incentive Section

• Turn on the incentive section to offer a special promotion or offer.
• Create an enticing incentive, such as a free strategy session.
• Highlight the value and benefits of the incentive.
• Encourage people to take action and engage with the business.
• Increase conversions and response rates with a compelling offer.

Features of the Rich Creative Form Type

• Allows you to add in additional information such as benefits and how it works.
• Includes options for limited-time offers and scarcity to create urgency.
• Provides the ability to add disclaimers and restrictions to the offer.
• Only available with the rich creative form type, not with more volume.
• Offers a more comprehensive and engaging lead form experience.

Review Screen and Split Testing

• Higher intent form type includes a review screen for users to check their information before submitting.
• Rich creative form type does not have a review screen option.
• Advertisers using higher intent may see lower volumes of leads but higher quality.
• Recommended to split test higher intent and rich creative to determine which performs best.
• Rich creative may result in slightly increased cost per lead due to additional information, but the improvement in lead quality is expected to be substantial.
• Early testing of rich creative is showing improved results.

Watch the video on YouTube:
Getting Leads From Facebook Just Got A LOT Easier - YouTube