The NEW WAY To Run Facebook Ads in 2023

This video is about the new way to run Facebook ad campaigns in 2023, specifically focusing on the introduction of tailored campaigns and how they differ from traditional manual campaigns.

This video by Ben Heath was published on Jul 13, 2023.
Video length: 08:02.

The video discusses the new way to run Facebook ad campaigns in 2023, which is called a tailored campaign.

The speaker walks through the process of creating a tailored campaign and explains the differences between a tailored campaign and a traditional Facebook ad campaign. They highlight that tailored campaigns are currently available for leads, sales, and some engagement campaigns. The video also compares the benefits of using a tailored campaign, such as streamlined setup and built-in best practices, to a manual campaign. The speaker demonstrates the stages and options involved in creating a tailored campaign, including specialized categories, audience targeting, budgeting, and ad setup.

They emphasize that the ad section of a tailored campaign is similar to a manual campaign, but there are some missing features.

• Facebook has introduced a new way to run ad campaigns called tailored campaigns.
• Tailored campaigns are recommended by Facebook as they are streamlined and preset with best practices.
• When creating a tailored campaign, there are only two stages: campaign and ad.
• Tailored campaigns have preset settings and fewer steps compared to manual campaigns.
• Both tailored and manual campaigns allow for choosing images, videos, primary text, headlines, descriptions, etc.

The NEW WAY To Run Facebook Ads in 2023 - YouTube

Introduction to Tailored Campaigns

• Facebook has introduced a new way to run ad campaigns called tailored campaigns.
• These campaigns are available for leads, sales, and some engagement objectives.
• Tailored campaigns are recommended by Facebook as they are streamlined and preset with best practices.
• Traditional manual campaigns are now referred to as manual campaigns.
• Tailored campaigns are the default option when creating a new campaign.

Creating a Tailored Campaign

• When creating a tailored campaign, there are only two stages: campaign and ad.
• The campaign stage includes specialized categories, conversion location, and budgeting.
• The audience section in a tailored campaign is similar to the ad set level in a manual campaign.
• The ad stage in a tailored campaign is similar to creating regular ads in a manual campaign.
• Tailored campaigns have preset settings and fewer steps compared to manual campaigns.

Differences Between Tailored and Manual Campaigns

• Tailored campaigns combine the campaign and ad set levels into one stage.
• Some targeting and placement options are blended into other sections in tailored campaigns.
• Tailored campaigns have a simplified setup process with preset settings.
• Manual campaigns require more effort and involve creating a leads campaign from scratch.
• Tailored campaigns are recommended for beginner advertisers.

The NEW WAY To Run Facebook Ads in 2023 - YouTube

Similarities Between Tailored and Manual Campaigns

• The ad level in a tailored campaign is similar to the ad level in a manual campaign.
• Both tailored and manual campaigns allow for choosing images, videos, primary text, headlines, descriptions, etc.
• Both campaign types have options for conversion location and tracking with pixels.
• Tailored campaigns offer the option to keep users on Facebook or Instagram with an instant form.
• Manual campaigns offer more customization options and control over targeting and placement.

Things that can't be changed in a tailored campaign:

• Campaign objective
• Bid strategy
• Placements (must include Audience Network)
• Optimization for ad delivery (can't optimize for link clicks or landing page views)
• Structure (no multiple ad sets within a campaign)

Benefits of using tailored campaigns:

• Less likely for beginners to make big mistakes
• Reduces the chance of getting no results
• Provides better results for most beginners
• More control over placement options and testing different targeting options
• Flexibility to adjust settings based on specific business needs
• Recommended for intermediate and advanced advertisers

Watch the video on YouTube:
The NEW WAY To Run Facebook Ads in 2023 - YouTube