The ONLY Facebook Ad Strategy You'll Need For Shopify Dropshipping (2023-2024) | Any Budget

This video is about the only paid ad strategy you'll need for Facebook and Instagram in 2023-2024 for Shopify dropshipping, regardless of your budget, and it covers setting up and optimizing your ad campaigns.

This video by Austin Rabin was published on Jul 9, 2023.
Video length: 24:33.

This YouTube video is about the only paid ad strategy that the creator recommends for Facebook and Instagram in 2023 and 2024 for Shopify dropshipping.

The strategy works with any budget level and the creator walks through the exact steps and provides examples of ad creatives and metrics to look out for. The video also discusses the importance of marketing angles and testing multiple variables to find the audiences that resonate the most with the product.

The creator then goes on to explain how to set up a Facebook ad campaign, including selecting the sales objective and setting up the campaign level.

• Facebook and Instagram are the best platforms for running paid ad campaigns for Shopify dropshipping.
• This strategy works with any budget level.
• After iOS 14.5, it's harder to attribute data correctly, so it's better to go broader in audiences.
• Focus on marketing angles, ad creatives, and ad copy instead of interest targeting.
• Testing multiple marketing angles helps find the audiences that resonate with your product the most.
• Choose "Sales" as the campaign objective.
• Keep the campaign name clean and descriptive.
• Special ad categories are not necessary unless you're advertising for specific industries.
• Set your budget and schedule for the ad campaign.
• Choose your target audience based on demographics, interests, and behaviors.
• Monitor your ad performance regularly and make adjustments as needed.
• Test different ad creatives and marketing angles to find what resonates with your audience.
• Use the Facebook Pixel to collect data and optimize your campaigns.
• Track important metrics like click-through rate, conversion rate, and return on ad spend.
• Scale your successful campaigns by increasing your budget and expanding your target audience.
• Look for high click-through rates and conversion rates as indicators of successful ads.
• Monitor the cost per click and cost per conversion to ensure profitability.
• Identify any ad fatigue or audience saturation and make necessary adjustments.
• Use split testing to compare different ad variations and optimize your campaigns.
• Continuously analyze and refine your ad strategy based on the data and metrics.
• Select the sales campaign objective and leave the other options off.
• Do not use the Advanced campaign budget option.
• Manually run ad sets and ad creatives for a fair test.
• Name the ad set based on your targeting.
• Select "website" as the conversion location.
• Choose your pixel and conversion event.
• Optional: Set a cost per result goal.
• Set attribution settings to 7-day click, 1-day view.
• Set your budget and schedule.
• Keep the location targeting broad, such as the United States.
• Adjust the age range based on your product's target audience.
• Consider the limitations of targeting below 18 years old.
• Leave the gender targeting as all.
• Do not use detailed targeting with specific interests.
• Use high-quality images or videos for your ads.
• Write compelling ad copy that highlights the benefits of your product.
• Include a clear call-to-action to encourage clicks and conversions.
• Test different ad variations to find the most effective ones.
• Monitor the performance of your ads and make adjustments as needed.
• Leave targeting and exclusions open, but exclude specific interests if desired.
• Consider catering advertisements to the native language of the target country.
• Choose Advantage Plus placements for Facebook and Instagram.
• Manually change placements if desired, but note that it may increase advertising costs.
• Add your Facebook page and Instagram account to the ad creative.
• Linking your accounts allows users to easily access your profiles.
• Having a strong social media presence can lead to organic followers.
• Choose the ad format, such as single image or video, carousel, or collection.
• Carousel ads are recommended for this strategy as they allow for testing different images and angles.
• Consider turning off Advantage Plus for Creative catalogs to test single products at a time.
• Carousel ads are cost-effective and allow for testing different images and angles.
• Facebook identifies the best-performing image in a carousel and displays it first.
• Image ads are currently performing well and have low costs per purchase.
• Manually choose images for carousel ads to use your own ad creatives.
• Build URL parameters to track and analyze ad performance.
• UTM parameters can help with tracking conversions and understanding campaign effectiveness.
• Consider using UTM parameters due to privacy updates that limit tracking capabilities.

The ONLY Facebook Ad Strategy You'll Need For Shopify Dropshipping (2023-2024) | Any Budget - YouTube

Overall Strategy

• Facebook and Instagram are the best platforms for running paid ad campaigns for Shopify dropshipping.
• This strategy works with any budget level.
• After iOS 14.5, it's harder to attribute data correctly, so it's better to go broader in audiences.
• Focus on marketing angles, ad creatives, and ad copy instead of interest targeting.
• Testing multiple marketing angles helps find the audiences that resonate with your product the most.

Setting Up Your Facebook Ads

• Choose "Sales" as the campaign objective.
• Keep the campaign name clean and descriptive.
• Special ad categories are not necessary unless you're advertising for specific industries.
• Set your budget and schedule for the ad campaign.
• Choose your target audience based on demographics, interests, and behaviors.

Optimizing Your Facebook Ads

• Monitor your ad performance regularly and make adjustments as needed.
• Test different ad creatives and marketing angles to find what resonates with your audience.
• Use the Facebook Pixel to collect data and optimize your campaigns.
• Track important metrics like click-through rate, conversion rate, and return on ad spend.
• Scale your successful campaigns by increasing your budget and expanding your target audience.

The ONLY Facebook Ad Strategy You'll Need For Shopify Dropshipping (2023-2024) | Any Budget - YouTube

Analyzing Ad Metrics

• Look for high click-through rates and conversion rates as indicators of successful ads.
• Monitor the cost per click and cost per conversion to ensure profitability.
• Identify any ad fatigue or audience saturation and make necessary adjustments.
• Use split testing to compare different ad variations and optimize your campaigns.
• Continuously analyze and refine your ad strategy based on the data and metrics.

Campaign Level

• Select the sales campaign objective and leave the other options off.
• Do not use the Advanced campaign budget option.
• Manually run ad sets and ad creatives for a fair test.

Ad Set Level

• Name the ad set based on your targeting.
• Select "website" as the conversion location.
• Choose your pixel and conversion event.
• Optional: Set a cost per result goal.
• Set attribution settings to 7-day click, 1-day view.
• Set your budget and schedule.

Audience Targeting

• Keep the location targeting broad, such as the United States.
• Adjust the age range based on your product's target audience.
• Consider the limitations of targeting below 18 years old.
• Leave the gender targeting as all.
• Do not use detailed targeting with specific interests.

Ad Creative

• Use high-quality images or videos for your ads.
• Write compelling ad copy that highlights the benefits of your product.
• Include a clear call-to-action to encourage clicks and conversions.
• Test different ad variations to find the most effective ones.
• Monitor the performance of your ads and make adjustments as needed.

Ad Campaign Setup

• Leave targeting and exclusions open, but exclude specific interests if desired.
• Consider catering advertisements to the native language of the target country.
• Choose Advantage Plus placements for Facebook and Instagram.
• Manually change placements if desired, but note that it may increase advertising costs.

Ad Creative Level

• Add your Facebook page and Instagram account to the ad creative.
• Linking your accounts allows users to easily access your profiles.
• Having a strong social media presence can lead to organic followers.
• Choose the ad format, such as single image or video, carousel, or collection.
• Carousel ads are recommended for this strategy as they allow for testing different images and angles.

Ad Setup and Tips

• Consider turning off Advantage Plus for Creative catalogs to test single products at a time.
• Carousel ads are cost-effective and allow for testing different images and angles.
• Facebook identifies the best-performing image in a carousel and displays it first.
• Image ads are currently performing well and have low costs per purchase.
• Manually choose images for carousel ads to use your own ad creatives.

URL Parameters

• Build URL parameters to track and analyze ad performance.
• UTM parameters can help with tracking conversions and understanding campaign effectiveness.
• Consider using UTM parameters due to privacy updates that limit tracking capabilities.

URL Parameters for Tracking

• Due to privacy changes, Facebook ads may not accurately attribute sales.
• You can manually track sales by adding URL parameters at the end of your links.
• Parameters can include campaign source, name, medium, ID, and content.
• This allows you to see which ad creative and campaign the sale came from.
• URL parameters will not be visible to customers, only for back-end data.

Setting Up Ad Creative Copy

• Use a tool like Dropbox AI to generate ad copy ideas.
• Ensure that your ad copy matches your marketing angle and enhances it.
• Facebook analyzes the text and shows the ad to the correct audience.
• Use a call-to-action like "Shop Now" for the button.
• Link the button to your website or landing page.

Building URL Parameters for the "Shop Now" Button

• Create URL parameters for the "Shop Now" button to track clicks.
• When someone clicks on the button, they will be directed to the specified URL.
• If they click on a specific Carousel card, they will be directed to that specific URL.
• Ensure that your tracking is set up correctly in Shopify.
• Make sure your pixel is active and linked to your ad account.

Duplicating Ad Creatives for Different Marketing Angles

• Duplicate your ad campaign two times to create three ad creatives.
• Change the marketing angles for each ad creative to test different approaches.
• For example, create ad creatives for men's sleek wallets, RFID blocking, and bulky wallets.
• Facebook will allocate the budget based on performance and engagement.
• Allow Facebook to identify the best-performing marketing angle.

Metrics and Analysis of Ad Campaigns

• The ad strategy of going very broad works well with low cost per acquisition.
• CPMs (cost per thousand impressions) can vary based on industry, ad quality, and audience engagement.
• Low CPMs and cost per link click indicate good performance.
• Click-through rate (CTR) measures the percentage of people who saw the ad and clicked on the link.
• Profitability is the key metric to focus on, rather than individual metrics like CPM or cost per link click.

Scaling and Budgeting

• To scale ads, you can duplicate the campaign or increase the budget within the existing campaign.
• Duplicating the campaign will double the budget and start running immediately.
• Increasing the budget within the campaign can trigger a reset on the ad campaign algorithm.
• If increasing the budget within the campaign, it is recommended to keep the increase under 20% to avoid algorithm resets.
• The ad strategy discussed in the video is effective for 2023 and will be carried into 2024.
• If there are any updates or changes to the strategy, an updated video will be made.

Watch the video on YouTube:
The ONLY Facebook Ad Strategy You'll Need For Shopify Dropshipping (2023-2024) | Any Budget - YouTube