Shopify Dropshipping Secrets The "Gurus" Don't Want You To Know.

This video is about the secrets to starting a successful e-commerce brand, focusing on the importance of marketing angles and using image ads instead of video ads for testing different marketing angles.

This video by Austin Rabin was published on Jul 14, 2023.
Video length: 10:09.

The video discusses the secrets to starting a successful e-commerce brand, specifically in the context of Shopify dropshipping.

The video challenges the common belief that finding a winning product is the key to success and instead emphasizes the importance of marketing angles. The speaker explains that having multiple marketing angles for a product increases the chances of success and suggests creating five to ten different ad creatives with different marketing angles to target different demographics.

The video also highlights the use of image ads as a more efficient and cost-effective alternative to video ads for testing marketing angles.

• Marketing angles are more important than winning products.
• Having multiple marketing angles increases the chances of success.
• Image ads are cheaper and less competitive than video ads.
• Creating image ads is quicker and more efficient than creating video ads.
• Testing different marketing angles helps identify the most effective angle for advertising the product.
• The back-end secrets of successful Shopify brands are not commonly shared by gurus.
• Understanding the importance of marketing angles and using image ads is a key back-end secret.

Shopify Dropshipping Secrets The "Gurus" Don't Want You To Know. - YouTube

Section 1: Importance of Marketing Angles

• Marketing angles are more important than winning products.
• Having multiple marketing angles increases the chances of success.
• Using the example of an RFID blocking wallet, different marketing angles could be RFID blocking, no more bulky wallets, and sleek and minimalistic design.
• Each marketing angle targets a different audience and requires a different ad creative.
• Having multiple marketing angles increases the chances of resonating with different audiences.

Section 2: Image Ads vs Video Ads

• Image ads are cheaper and less competitive than video ads.
• Image ads allow for conveying marketing angles through text and image.
• Creating image ads is quicker and more efficient than creating video ads.
• Using image ads for testing marketing angles can yield the same results as video ads.
• Image ads are a preferred method for testing marketing angles in dropshipping.

Section 3: Testing Different Marketing Angles

• Creating multiple image ads with different marketing angles allows for testing which angle resonates the most with the audience.
• Testing different marketing angles helps identify the most effective angle for advertising the product.
• Once the most effective marketing angle is identified, the website can be redesigned to focus on that angle.
• Continuously optimizing and scaling the successful marketing angle leads to increased sales and success.
• Testing marketing angles with image ads is a more efficient and effective method than solely focusing on the product itself.

Shopify Dropshipping Secrets The "Gurus" Don't Want You To Know. - YouTube

Section 4: The Back-End Secrets

• The back-end secrets of successful Shopify brands are not commonly shared by gurus.
• Understanding the importance of marketing angles and using image ads is a key back-end secret.
• By focusing on marketing angles and using image ads, brands can differentiate themselves and reach different audiences.
• Optimizing and scaling the successful marketing angle leads to long-term success.
• These back-end secrets are crucial for starting a successful e-commerce brand.

Section 1: Testing Marketing Angles with Image Ads

• Start by creating image ads instead of video ads for testing different marketing angles.
• Image ads are cheaper and less time-consuming than video ads.
• Use image ads to strictly test the effectiveness of different marketing angles.
• Running image ads allows you to quickly gather data and determine which marketing angles are working.
• By testing marketing angles with image ads, you can verify if there is demand for your product.

Section 2: Playing with Pricing and Implementing Upsells

• Lower the price of your product to your break-even point to compete with other sellers.
• Lowering the price allows you to test the product fairly and determine if there is demand.
• Breaking even in the beginning is a great place to be as you're not losing money and gaining brand exposure.
• Consider finding a complementary upsell product to increase average order value and customer lifetime value.
• Test multiple upsell products with your hero product to find the best upselling combination.

Section 3: UTM Tracking for Correct Attribution

• UTM parameters are lines of text added to URLs for tracking purposes.
• UTM parameters help track conversions correctly, especially after privacy updates.
• Set up UTM parameters at the ad creative level on platforms like Facebook and Instagram.
• Use UTM parameters to attribute sales to specific ads and marketing angles.
• Verify purchases from specific ads by checking UTM parameters in your Shopify store reports.

Section 4: Importance of Understanding and Implementing Secrets

• Many YouTube videos don't discuss these important strategies for building an e-commerce brand.
• Understanding and implementing these secrets is crucial for success in e-commerce.
• Ensure you have a solid understanding of these theories and ideas before starting your e-commerce brand.
• Follow step-by-step tutorials to build a Shopify site and set up all the necessary components.
• Subscribe to the channel for more helpful videos and leave a comment if you found this information useful.

Watch the video on YouTube:
Shopify Dropshipping Secrets The "Gurus" Don't Want You To Know. - YouTube