I Made a TV Infomercial Here's What I Learned

The video is about the lessons the speaker learned from creating and self-funding a TV infomercial, including the importance of small tests and copying targeting strategies.

This video by John Crestani was published on Jan 18, 2023.
Video length: 22:03.

The video is about the speaker's experience creating and self-funding a TV infomercial, which resulted in making millions of dollars.

• The speaker created and self-funded a TV infomercial and made millions of dollars.
• Testing advertising online and offline is important.
• Small tests are recommended, but in TV marketing, tests can cost around $10,000.
• Copying targeting strategies is important in TV marketing.
• Creativity is important in TV infomercials.
• The speaker copied the targeting strategies of their competitors when advertising on TV.
• Consistency is key in TV advertising, especially in terms of messaging.
• Good marketing that generates ROI doesn't always involve creativity.
• The speaker had fun during the production process of their infomercial.
• Used a banner ad image of a little girl holding an American flag and smiling.
• Reaching $1,000 a day in earnings signifies becoming a successful affiliate marketer.
• Previous businesses involved selling intangible products like leads and services.
• Not a fan of dealing with physical products due to the associated costs and headaches.

I Made a TV Infomercial Here's What I Learned - YouTube

Section 1: Introduction

• The speaker created and self-funded a TV infomercial and made millions of dollars.
• He will share what he learned from this experience.

Section 2: Small Tests

• Testing advertising online and offline is important.
• Small tests are recommended, but in TV marketing, tests can cost around $10,000.
• The speaker spent $10,000 on his first test and barely made any money.
• His second test resulted in a 5x ROI, making $50,000 from a $10,000 investment.
• Testing TV advertising requires a significant budget.

Section 3: Copying Targeting Strategies

• There are 24,000 different TV stations and various programming options.
• Copying targeting strategies is important in TV marketing.
• The speaker looked at where his competitors were advertising to determine where to place his ads.
• He noticed his competitors were advertising on the History Channel.
• Copying targeting strategies can help determine the best placement for TV ads.

I Made a TV Infomercial Here's What I Learned - YouTube

Section 4: Creativity

• Creativity is important in TV infomercials.
• The speaker emphasizes the importance of copying relentlessly when it comes to creativity.
• Copying successful creative elements from other infomercials can lead to success.
• Copying does not mean stealing, but rather taking inspiration and adapting it to fit your own product or service.
• Copying successful creative elements can save time and increase the chances of success.

Importance of Copying Targeting Strategies

• The speaker copied the targeting strategies of their competitors when advertising on TV.
• They found that the History Channel was their top-performing TV station.

The Importance of Consistency in TV Advertising

• Consistency is key in TV advertising, especially in terms of messaging.
• Viewers may not watch an infomercial from start to finish, so it's important to repeat the message throughout.
• Repeating the same eight-minute message every eight minutes in a 30-minute infomercial produced the most sales.

Marketing Doesn't Always Require Creativity

• Good marketing that generates ROI doesn't always involve creativity.
• The speaker looked at the top-performing infomercials in their category and copied their scripts, with some changes to fit their own product.
• They relied on the format of Kevin Trudeau's infomercial, which had been proven to sell for over a decade.

Having Fun in the Production Process

• The speaker had fun during the production process of their infomercial.
• They filmed in a big house, flew in on a helicopter, and hired a gorgeous model and TV host.
• They added excitement and spice to the filming, including Lamborghinis and a picturesque location.
• Having fun with marketing and adding a little spice can create magic and make the campaign more successful.

Lesson 1: The Power of Emotional Advertising

• Used a banner ad image of a little girl holding an American flag and smiling.
• Decided to test a different image of a girl sobbing and holding an American flag.
• The new image resulted in five times higher click-through rates and five times more money earned.
• Realized the importance of using emotional images to capture attention and drive conversions.
• Emotional advertising can be more effective than traditional advertising methods.

Lesson 2: Reaching the Milestone of $1,000 a Day

• Reaching $1,000 a day in earnings signifies becoming a successful affiliate marketer.
• Experiencing the joy of waking up to money already earned for the day.
• Realizing the power of passive income and making money while doing nothing.
• Feeling a sense of accomplishment and financial stability.
• Understanding the potential of online business to generate significant income.

Lesson 3: Challenges of Selling Physical Products

• Previous businesses involved selling intangible products like leads and services.
• Decided to sell a physical product, a book, through an infomercial.
• Encountered numerous expenses and challenges in the production and distribution process.
• Dealing with printing, packaging, inventory management, and returns became a hassle.
• Hired someone to manage the physical product aspect of the business, costing additional money.

Lesson 4: Considerations for Infomercials and Physical Products

• Not a fan of dealing with physical products due to the associated costs and headaches.
• Suggests selling purely digital products to reduce costs and simplify operations.
• Many e-commerce businesses struggle with managing physical products and customer concerns.
• Refunds, returns, product defects, and shipping issues can negatively impact a business.
• Failure to address these issues can lead to bad reviews and the downfall of a startup.

Importance of Affiliate Marketing

• Affiliate marketing allows you to sell other people's products and earn money without dealing with the day-to-day nuances of managing a business.
• By being an affiliate marketer, you can focus on generating leads and sending them to other companies.
• Affiliate marketing is a business model that doesn't require you to handle physical products or deal with clients directly.
• It allows you to earn money purely based on watch time and attention.
• Being an influencer or affiliate marketer can be a profitable way to make money without the hassle of managing a business.

The Money is in the Data

• Selling customer data can be more profitable than selling products.
• In the example given, the speaker made three times more money from selling customer data than from selling their book.
• Upsells, such as video training courses and audio CD versions of the book, can also contribute to additional revenue.
• Building a list and collecting customer data can be valuable for selling to other companies.
• If you are selling products worth $50, you can make at least $50 by selling customer data.

Experience Running an Infomercial

• The speaker ran an infomercial for their book, "Work at Home Secrets."
• The first test of the infomercial was conducted in December 2019, and the second test started in March 2020.
• The timing of the infomercial launch coincided with the COVID-19 lockdown, which helped boost viewership and interest in working from home.
• Real estate and stock trading seminar companies reduced their advertising during the lockdown, creating more opportunities for the infomercial.
• TV viewership increased as people were stuck at home and looking for ways to earn income from home.

Luck and Timing in Infomercial Success

• The speaker acknowledges that luck played a role in the success of their infomercial.
• The timing of the infomercial launch coincided with the COVID-19 lockdown, which created a higher demand for work-from-home opportunities.
• Less competition from other advertisers during the lockdown contributed to increased TV viewership.
• People were actively seeking ways to earn income from home during the lockdown, making the infomercial more appealing.
• Being in the right place at the right time and taking advantage of market conditions can significantly impact the success of an infomercial.

Lessons from Creating a TV Infomercial

• Putting yourself out there and taking action is essential for success in any area of life or business.
• Constantly marketing and taking action is key to creating an amazing life and achieving success.
• If you're looking to start a business, go for it and take action.
• Investing in stocks requires understanding their ups, downs, and trends.
• Starting an online business involves creating content and seeking guidance from training courses or coaches.
• Throwing yourself into the ring and taking action will lead to greater success.

Watch the video on YouTube:
I Made a TV Infomercial Here's What I Learned - YouTube