COMPLETE Shopify Tutorial for beginners 2023 - Build A Profitable Shopify Store From Scratch

This video is a complete tutorial for beginners on how to create a profitable Shopify store from scratch, covering everything from designing the store to setting up settings, launching Facebook ads, and generating organic traffic.

This video by Davie Fogarty was published on Mar 11, 2023.
Video length: 03:05:22.

This YouTube video titled 'COMPLETE Shopify Tutorial for beginners 2023 - Build A Profitable Shopify Store From Scratch' is a comprehensive tutorial for beginners on how to create a profitable Shopify store.

The video covers everything from designing the store, setting up settings, launching Facebook ads, and generating organic traffic. The video emphasizes that anyone can start a Shopify store with a willingness to learn and without needing coding skills. The video also mentions the founder's success with Shopify, generating $450 million in revenue over four years. The tutorial covers various topics such as finding the ideal product, designing the store, using apps, fulfillment, shipping, payment methods, marketing (both organic and paid), setting up Google ads, email and SMS marketing, hiring and customer service, and wholesale and retail.

The video assures that by the end of the tutorial, viewers will have a great understanding of how to build their first profitable Shopify store.

• The video is a complete tutorial for beginners on how to create a profitable Shopify store from scratch.
• The video covers everything from designing the store to setting up settings, launching Facebook ads, and generating organic traffic.
• The founder of Udi, who has done $450 million in revenue on Shopify, shares his experience and knowledge.
• Launching a Shopify store can create passive income and a multi-million dollar business.
• No coding skills are required, just a willingness to learn and follow the step-by-step process.
• The video covers how to create a branded Shopify Drop Shipping Store or a brand in general using a third-party logistics provider (3PL).
• Common questions around Shopify are addressed.
• The ideal product is discussed and how to find it.
• The process of creating and designing a Shopify store is explained.

COMPLETE Shopify Tutorial for beginners 2023 - Build A Profitable Shopify Store From Scratch - YouTube

Section 1: Introduction

• The video is a complete tutorial for beginners on how to create a profitable Shopify store from scratch.
• The video covers everything from designing the store to setting up settings, launching Facebook ads, and generating organic traffic.
• The founder of Udi, who has done $450 million in revenue on Shopify, shares his experience and knowledge.
• Launching a Shopify store can create passive income and a multi-million dollar business.
• No coding skills are required, just a willingness to learn and follow the step-by-step process.

Section 2: Creating a Branded Shopify Drop Shipping Store

• The video covers how to create a branded Shopify Drop Shipping Store or a brand in general using a third-party logistics provider (3PL).
• Common questions around Shopify are addressed.
• The ideal product is discussed and how to find it.
• The process of creating and designing a Shopify store is explained.
• The best apps to use for beginners are recommended.

Section 3: Fulfillment, Shipping, and Marketing

• Fulfillment, including how customers receive the product and tracking numbers, is covered.
• Shipping zones and payment methods are explained.
• Both free organic marketing and paid marketing on Facebook and TikTok are discussed.
• The setup of Google ads as a traffic source is explained.
• The concept of a pixel and how to install it on a store is covered.
• A beginner's guide to email marketing and SMS marketing is provided.

COMPLETE Shopify Tutorial for beginners 2023 - Build A Profitable Shopify Store From Scratch - YouTube

Section 4: Additional Topics

• Hiring and customer service are discussed.
• The potential for wholesale and retail is explored.
• The time and knowledge required to start a Shopify store are addressed.
• The costs associated with starting a store are explained.
• The differences between selling on Amazon and Shopify are highlighted.
• The importance of product selection and tools to help find the right product are discussed.

Finding Winning Products

• Scroll through your Facebook feed to see ads from brands.
• Use the free tool Turbo Ad Finder to filter your Facebook feed to show only ads.
• Determine if the trend is saturated or a new hot trend.
• Search the product on Google to see how many results pop up.
• Consider markets where the trend is not saturated, such as Germany or Australia.

Using Trend Rocket

• Go to trendrocket.io to access the paid tool.
• Start the free trial and explore the trending brands section.
• Use filters to look at likes, reviews, and the amount of Facebook ads a brand has.
• Explore the trending ad section to see ads from top Shopify brands.
• Check out the featured products section for products with high gross margins.

Considering Gross Margin

• Gross margin is the amount that the product costs you to ship to the customer subtracted from the total revenue.
• Higher gross margin allows you to spend more on advertising platforms.
• Scroll down to the supply information to see factory names and contact the supplier.
• Consider the gross margin when deciding if a product is profitable.
• Look for products that solve a problem and can be made unique.

Further Research

• Do more research into the product to ensure its viability.
• Consider the target market and competition.
• Look for unique selling points and ways to differentiate the product.
• Consider the potential demand and profitability of the product.
• Take into account customer reviews and feedback.

Researching Trending Products

• Use Trend Rocker to find trending products and analyze their performance.
• Check the trend viability report to see where the product is running ads and customer reviews.
• Scroll down to get more information about the brand, their traffic, estimated revenue, and tech stack.
• Click on the Facebook ad section to learn more about the brand's ads.
• Ensure that the brand is running ads for the specific product you're interested in.

Customizing the Product

• Create some form of customization for the product to make it unique.
• Use a saturated product as an example, but note that it's not suitable for beginners.
• Search for suppliers on AliExpress or Alibaba, depending on your budget and order quantity.
• Understand the difference between AliExpress and Alibaba.
• Convince your supplier on Alibaba to do drop shipping for you or fulfill orders from a warehouse.

Choosing a Reliable Supplier

• Pick the right supplier to avoid problems like long delivery times and poor product quality.
• Check the reviews and ratings of suppliers on AliExpress.
• Look for suppliers with a high number of units sold and positive reviews.
• Scroll down and check the product information and reviews on the product page.
• Ensure that the reviews are legitimate and not fake.

Contacting the Supplier

• Contact the supplier to discuss branding, delivery service, returns policy, and other important details.
• If you're just starting out, you can use AliExpress to fulfill orders, but it may result in a poor customer experience.
• Consider using a tool like Zen Drop to find vetted suppliers and streamline the fulfillment process.
• Create an account on Zen Drop and scroll over to the supplier's name to get started.

Supplier Communication and Negotiation

• Use the supplier template provided to stand out and increase credibility.
• Ask about the supplier's capacity to handle orders and access to express shipping.
• Understand the typical time frame for dropshipping delivery.
• Calculate shipping costs to determine gross margin and ad spend.
• Consider using USA warehousing for faster delivery and customer satisfaction.

Custom Branding and Sample Acquisition

• Custom brand your product to differentiate yourself from competitors.
• Obtain a sample to shoot original content for your website and ads.
• Avoid using supplier-provided images to prevent copyright issues.
• Ensure the refund policy is in writing and covers faulty products.
• Communicate with the supplier on WhatsApp or WeChat for faster communication.

Using Alibaba for Supplier Search

• Send the outreach email template to multiple suppliers for comparison.
• Look for suppliers with a decent amount of reviews on Alibaba.
• Consider using the trade assurance filter for buyer protection.
• Be specific in your order details and use the Alibaba chat for communication.
• Consider getting a quality control (QC) check or using a trading company if necessary.

Setting Up Your Shopify Store

• Shopify is the recommended platform, but there are two alternatives: BigCommerce and WooCommerce.
• Choose a domain name and sign up for a Shopify account.
• Select a theme and customize it to match your brand.
• Add products to your store, including high-quality images and detailed descriptions.
• Set up payment gateways and shipping options.

Choosing Shopify as the E-commerce Platform

• Shopify has more apps, functionality, and consumer trust compared to other platforms like Commerce and Webflow.
• It is easy to use when connecting to a 3PL or app for shipping products.
• Shopify offers more options and is the market leader in e-commerce.
• To get started on Shopify, all you need is an email and you can sign up for a free trial.
• Fill out your Shopify name, which is only internal and not the domain name.

Creating a Shopify Store

• Select the correct country where you will be selling the product.
• Create a Shopify ID, which takes a couple of minutes to build your store.
• The Shopify portal is where you create your multi-million dollar Shopify brand.
• Choose a business name that is not infringing on any trademarks or copyrights.
• Ensure that the name is easy to remember, spell, and hear when talking about your brand.

Designing a Logo for Your Store

• Use a business name generator to come up with options for your brand name.
• Check if the domain name is available and make sure it aligns with your brand.
• Use Canva.com to create a simple text logo that is credible and aligns with your product category.
• Your logo will be both on your website and packaging, so provide it to your supplier.
• Make sure to get a photo of the logo on the packaging before shipping to customers.

Adding Your Logo to Your Shopify Store

• Go to the Shopify store and click on "Online Store" to access theme options.
• Add your logo to the selected theme to give a custom branded feel to your store.

Theme Customization

• The Dawn theme is recommended for beginners as it is free and customizable.
• The theme editor allows you to easily customize your store's design.
• You can preview and edit your theme in mobile version for better optimization.
• You can upload your logo and adjust padding to improve the overall look of your store.
• Consistent branding is important for building trust with customers.

Layout and Design

• Study the layout of successful e-commerce websites to get inspiration for your own store.
• Remove unnecessary sections and add new sections based on your favorite websites.
• Pay attention to design principles such as padding to create a professional and trustworthy look.
• Use the theme editor buttons to see the customer experience and make necessary adjustments.
• Consider the placement and quality of images to enhance the visual appeal of your products.

Product Information

• Add detailed and persuasive product descriptions to build trust and encourage sales.
• Use high-quality images to showcase your products and consider professional photography services if needed.
• Include lifestyle images to demonstrate the product in use.
• Understand basic copywriting principles to effectively communicate the value of your products.
• Focus on conversion rate optimization to increase the number of visitors who make a purchase.

Conversion Rate Optimization

• Conversion rate optimization refers to the process of increasing the percentage of visitors who make a purchase.
• Improve imagery, website hierarchy, and copywriting to enhance conversion rates.
• Invest in high-quality product images to compete with competitors.
• Consider professional e-commerce photography services for crisp and appealing product images.
• Utilize lifestyle images to showcase the product being used.

Website Design and Structure

• Use lifestyle imagery and product shots to make the website visually appealing.
• Download icons from websites like Flaticon to give the website a professional feel.
• Include a mix of lifestyle images, influencer shots, and product demonstrations on the product page.
• Create a competitor table to showcase your product against others in the market.
• Design a size guide for products with multiple options to help customers make the right purchase.

Copywriting and Frameworks

• Use copywriting frameworks like ADA (awareness, interest, desire, action) and PASS (problem, agitate, solution) to structure your copy.
• Tell a story to agitate the problem and present your product as the solution.
• Apply these frameworks to your advertising platforms like Facebook.
• Research competitors and industry experts to ensure your copy meets industry standards.
• Use accordions to present information in a user-friendly way and avoid large blocks of text.

Setting Up the First Product

• Click on "Add your products" in the Shopify dashboard to create a new product.
• Enter a title for the product, which will also appear in the search engine listing.
• Check and modify the URL handle to keep it concise and avoid potential issues.
• Add a description for the product, considering how it will be laid out on the store.
• Upload consistent-sized images to enhance the visual appeal of the product page.

Designing the Store

• Shopify has accordion sections that can be edited in the theme editor.
• Call out features and benefits of the product.
• Include social proof to establish credibility.
• Customize the mobile version of the store since most traffic is from mobile devices.
• Edit and change sections on the product page.

Setting Up Settings

• Add more images to the product page.
• Set the pricing and compare price for the product.
• Set up taxes and charge taxes on the product.
• Fill out the cost per item to understand gross profit margin.
• Fill out inventory information for organizational purposes.

Launching Facebook Ads

• Create a Facebook Business Manager account.
• Set up a Facebook Pixel to track conversions.
• Create a Facebook ad campaign and target the desired audience.
• Design engaging ad creatives with compelling copy and visuals.
• Monitor and optimize the ad campaign for better performance.

Generating Organic Traffic

• Optimize the store for search engines by using relevant keywords in product descriptions and meta tags.
• Create high-quality content on the store's blog to attract organic traffic.
• Utilize social media platforms to promote the store and engage with potential customers.
• Collaborate with influencers or bloggers in the niche to increase brand visibility.
• Implement email marketing strategies to nurture leads and drive repeat purchases.

Setting up Barcodes and Tracking Quantity

• Use a free barcode generator to create barcodes for your products.
• Barcodes are used by 3PLs (third-party logistics) to scan and track inventory.
• Tracking quantity is important if you're not dropshipping and need to manage inventory.
• If you're dropshipping, tracking quantity may not be necessary.
• Edit the tracking quantity to reflect the number of units you have in stock.

Managing Weight and Shipping Options

• The weight of a product can affect shipping costs and integration with shipping software.
• If you're not using shipping software, weight only affects internal organization.
• Approximate the weight if you're unsure of the exact weight.
• Leave the Customs information blank if it's not necessary for your business.
• Use the Options section to add multiple sizes or colors to a product.

Configuring Store Settings

• Set up the back end of your Shopify store to ensure a smooth customer experience.
• Check and adjust settings related to shipping, currency, and billing.
• Choose the appropriate Shopify plan for your needs.
• Add your credit card information for billing purposes.
• Manage users and permissions if you need to add consultants or team members.

Setting Up Payment Options and Checkout

• Create a PayPal account specifically for your Shopify store.
• Link the PayPal account to your store to enable seamless transactions.
• Consider using a separate email for your Shopify store to manage multiple businesses.
• Enable phone number and email verification during checkout to prevent fraud.
• Provide a phone number for couriers to contact customers regarding their orders.

Setting up Store Settings

• Set up phone number, first name, and last name to ensure proper product delivery.
• Leave the rest of the settings as they are.

Shipping and Delivery

• Click on "Manage shipping rates" to edit default shipping options.
• Delete default shipping options and add custom ones.
• Edit the country and save it.
• Add a shipping option with a specific delivery time and make it free.
• Set conditions for weight and price to ensure all products have a shipping option.

Sales Tax

• Collect sales tax from customers based on your region's regulations.
• Communicate the sales tax to customers and provide necessary information for claiming funds back.
• Include tax in the prices to avoid surprising customers at checkout.
• Handle sales taxes on your side and deduct other GST expenses.
• Research dropshipping taxes for a better understanding.

Locations

• Set up locations for your store, such as warehouses or physical stores.

Multiple Warehouses and Gift Cards

• Not important for beginners, but useful for those with multiple warehouses.
• Allows you to specify where inventory is held.
• Can set up gift card offers for special occasions.
• Gift cards can be purchased and gifted to others.
• Helps manage inventory in different regions.

Setting Up Multiple Regions

• Recommended to set up separate Shopify stores for each region.
• Allows for different products and marketing tactics for each country.
• Localized domains (e.g., .co.uk, .com.au) help customers shop in the right country.
• Enables control and customization of traffic sources for each store.
• Alternatively, can use a currency converter app for multiple regions in one store.

Domains and Purchasing Options

• Two options for setting up a domain: using a service like Namecheap or purchasing through Shopify.
• Using Namecheap provides more flexibility and potentially lower cost.
• Purchasing through Shopify is quick and easy.
• Ensure to select the right domain extension for each region.
• Privacy option can prevent unwanted sales calls.

Customer Events, Pixels, and Notifications

• Customer events and pixels are important for Facebook marketing (covered later).
• Notifications include automated emails for order placement.
• Emails can be customized for a cleaner design and additional information.
• Meta fields allow for adding images and downloading them for use in the theme editor.
• Store languages and policies (refund, privacy, terms of service) can be set up.
• Refund policy, privacy policy, and terms of service may require legal assistance as the business grows.

Setting Up Shopify Store

• Privacy policy and terms of service are automatically placed in the footer and checkout of the website.
• Select a paid plan to preview the website and go to the checkout.
• Choose the cheapest plan initially and set up monthly billing.

Shopify Store Settings

• Products and customers sections provide information about orders and customer data.
• Analytics section shows sales, sessions, and conversion rate.
• Marketing section is not used much, rely on other platforms like Facebook for marketing.
• Create discounts for influencers, Black Friday sale, or Christmas sale.
• Select products for discount codes to be applied to and keep codes organized.

Online Store Settings

• Blog posts can be created for SEO purposes or to educate customers.
• Pages can be used for contact forms, order tracking, or about us page.
• Include essential pages like FAQ, shipping services, and about us for customer trust.

Building a Brand

• About us page is important for building a brand.
• If starting out, there may not be much to say on the about us page.
• Include FAQ page to reduce customer service inquiries.

Creating Pages

• Customers care more about the product than about you, so provide information about the product on your pages.
• You can create new pages, such as an "About Us" page, by clicking on "Add Page" and pasting the information.
• You can also change the SEO settings for each page.
• Remove the password from your store to preview the page.
• You can add a contact form or an email address to your pages.

Navigation

• The navigation section includes the header and footer menus of your store.
• You can add pages, such as a privacy policy, to the menu.
• Add all your terms and services to the menu.
• You can easily add an "About Us" page to the menu.
• Refresh your store to see the changes in the navigation menu.

Preferences

• Preferences are important for the preview that pops up when someone texts your store using iMessage.
• Customize the preview with information about your store, such as the product and free delivery.
• You can change the social preview image from your logo.
• Other sections in preferences include Google Analytics, Facebook Pixel, and customer privacy.
• You can also change your password in this section.

Apps

• Apps are the superpower of Shopify and can enhance your store's performance.
• Apps can increase average order value and conversion rate.
• Be selective with the apps you install to avoid slowing down your website.
• Search for apps in the app section and choose the ones that are essential for profitability.
• Consider adding a review app to increase trust and credibility.

Product Reviews

• Photo reviews are more trustworthy than text reviews.
• Video reviews are even more trustworthy.
• Two recommended review apps are Looks and Okendo.
• Looks is cheaper with a 14-day free trial.
• Okendo is more robust and allows for customized features.

Installing Review Apps

• Review apps may require installation by a developer or basic HTML knowledge.
• Robust apps usually have an auto-install feature.
• Enabling the app on your website will add a reviews tab.
• Reviews can be added to the product page.
• Post-purchase upsell apps can be installed to offer additional products after a customer makes a purchase.

Post-Purchase Upsell Apps

• Post-purchase upsell offers can increase average order value and customer satisfaction.
• Adding a second product to a package is cost-effective.
• Recommended post-purchase upsell apps are After Sell, Zipify, and Honeycomb.
• Honeycomb offers great analytics and customization options.
• Offers can be split-tested to determine the most effective discount rate.

Setting Up Post-Purchase Upsell Offers

• Manually setting up offers allows for better understanding and control.
• Select the product for which the offer will apply.
• Choose the discount amount for the second product.
• Consider limiting the offer to one per person.
• Save and activate the offer.

Setting up the Store

• Explains how to select sizes for products and customize the offer.
• Shows how to view analytics and change the design of the store.
• Introduces the PostScript app for SMS marketing.
• Emphasizes the importance of SMS compliance and double opt-in.
• Discusses the need for a proper terms and conditions and privacy policy.

Using PostScript for SMS Marketing

• Explains the purpose of PostScript for abandoned cart recovery.
• Highlights the effectiveness of SMS marketing with a 90% open rate.
• Advises being considerate and not spamming customers with unnecessary messages.
• Shows how to build a mobile list using a mobile pop-up.
• Turns off unnecessary features and focuses on abandoned cart recovery.

Customizing Messaging and Automations

• Shows how to edit and customize the abandoned cart message in PostScript.
• Changes the discount coupon code and saves the automation.
• Previews the customized message and automation.
• Introduces the next app to be installed.

Email Marketing Software

• Email marketing software is important for increasing the lifetime value of customers and launching new products.
• Clavio is a recommended email marketing software for its segmentation capabilities.
• Segmentation allows you to decide what audience sees what.
• Setting up a custom branded email address is crucial for email deliverability.
• G Suite is suggested for managing custom branded emails.

Setting Up Clavio

• Clavio dashboard can be accessed after setting up the software.
• Create a sign-up form for email subscribers.
• Lists in Clavio are organizational tools for different characteristics of people.
• Automation can be set up based on the lists.
• Default lists are available in Clavio.

Creating a Pop-up Form

• Pop-up forms are used to quickly collect email addresses.
• An offer or discount is recommended to entice visitors to enter their email.
• Branding consistency is important for the pop-up form.
• Ensure the pop-up form looks good on mobile devices.
• Show the discount code after visitors enter their email to avoid losing interest.

Customizing the Success Stage

• The success stage is what visitors see after entering their email.
• Change the image and text to reflect the success stage.
• Use a code like "SAVE10" to offer a discount.

Setting up the Shopify store

• Activate the Shopify store integration with Klaviyo.
• Enable the app embeds and click save to activate it.
• Verify the installation and refresh the website to see the pop-ups.
• Set the targeting and behavior of the pop-up to show after a few seconds.
• Publish the changes and go back to Klaviyo to understand where the emails are going.

Setting up automated emails

• Use flows in Klaviyo to automate email campaigns.
• Set up a welcome series, abandoned cart, customer thank you, and customer win back emails.
• Product review/cross-sale email can be included in the customer thank you email chain.
• Click "get started" with a welcome series email and select the matching pop-up list.
• Set the trigger and wait times for each email in the series.

Editing the email design

• Change the subject line and preview text to include the discount code.
• Edit the email design to match the brand and create a consistent look.
• Use the drag and drop editor in Klaviyo to set up the email design.
• Start with a good template and iterate over time to improve the design.

Email Design

• There are good templates available on websites like Really Good Emails.
• You can copy a template or use a common setup with a feature image at the top and text below.
• The first email in the welcome series should offer a discount code and create a sense of scarcity.
• Most people skim emails, so they need to be easily digestible.
• You can edit the email design using a drag and drop feature.

Image Editing

• Use Canva to create images for your emails.
• Add your logo and adjust the sizing.
• Include a mixture of images and text to avoid spam filters.
• Drag and drop images into the email design.
• Personalize the email by adding the recipient's first name.

Discount Code and Unsubscribe

• Create a unique discount code for the email.
• Make sure the discount code is functioning correctly.
• Spend time making the email look professional and polished.
• Include an unsubscribe option in the email.
• Adjust the style and background of the email template.

Adding Buttons

• Add buttons to increase click-through rates.
• Use consistent colors, preferably matching your brand colors.
• Include a "Shop Now" button to encourage customers to visit your website.
• Consider adding more buttons for different actions.
• Follow your brand's color scheme for button design.

Setting up Flows in Klaviyo

• Set up three basic flows: Abandoned Cart, Browse Abandonment, and Customer Thank You.
• In the Abandoned Cart flow, use a discount code and dynamic fields to show the exact product added to the cart.
• In the Browse Abandonment flow, send an email to users who have viewed a product but left without purchasing.
• In the Customer Thank You flow, ask for a review, cross-sell a different product, or offer a discount on the same product.
• Having these flows set up is important for converting customers and staying competitive.

Using Print on Demand

• Print on Demand is a good option for beginners who don't want to invest in inventory.
• Install the Printful app from the Shopify App Store.
• Add a product in the Printful dashboard and customize it with options like color and design.
• Note the estimated delivery time, which is usually faster than dropshipping from China.
• Printful has multiple warehouses, allowing for localized shipping and faster delivery.

Customizing Products with Printful

• Printful is a great option for clothing brands, but they also offer other products like tote bags.
• Add your logo or design to the product and preview it before finalizing.
• Printful's product options are expanding, so there are opportunities for different niches.
• Consider using the affiliate link for Printful in the video description.
• Print on Demand can work well if you have a community or following already established.

Designing the Store and Setting Up Settings

• Add a logo to the store.
• Select the colors for the logo.
• Access product info and add it to the store's description.
• Proceed to Media to customize the design of the product.
• Customize the copy and pricing details.

Adding Products and Integrating with Printful

• Create a product in Printful.
• Link the product to the Shopify store.
• Preview the product in the store.
• Set up emails and supplier details.
• Manage stock and inventory through Printful.

Driving Traffic to the Website

• Choose the appropriate method based on your skill set and product.
• Consider organic growth through engaging content on social media platforms.
• Explore paid ads and bidding wars against other advertisers.
• Ensure ad conversion and avoid spammy content.
• Cover examples of setting up ads and organic growth strategies.

Setting Up Facebook Pixel and Business Manager

• Create a new business manager account on Facebook.
• Add an ad account within the business manager.
• Set the time zone and currency for the ad account.
• Link the ad account and business manager to the Shopify store.
• Set up Facebook pixel for tracking and analytics.

Setting up Facebook and Shopify

• Use Google or YouTube to find solutions if you get stuck during the setup process.
• Add the Facebook app to your Shopify store and connect your Facebook account.
• Create a page on Facebook for your brand and link it to your Shopify store.
• Create a pixel on Facebook to track customer actions on your website.
• Submit your setup for approval and start setting up your ads in the Facebook Ads Manager.

Setting up a Facebook Campaign

• Create a campaign with the objective of sales.
• Name your campaign and create an ad set.
• Select manual bidding for more control over your campaign.
• Ignore the Advantage campaign budget option if it appears.
• Set up your ad creative and copy in the Ads section.

Choosing Target Audiences

• Define your target audience based on demographics, interests, and behaviors.
• Use the Detailed Targeting section to narrow down your audience.
• Consider creating multiple ad sets to test different target audiences.
• Use the Custom Audiences feature to target people who have interacted with your brand before.
• Use the Lookalike Audiences feature to target people similar to your existing customers.

Creating Compelling Ad Creative

• Use high-quality images or videos that showcase your products.
• Write compelling ad copy that highlights the benefits of your products.
• Create a sense of urgency or exclusivity in your ads to encourage immediate action.
• Include a clear call-to-action that tells viewers what to do next.
• Test different variations of your ad creative to see what resonates best with your audience.

Setting up the Facebook Ad

• Click on the pixel to select the one on your website.
• Use the pixel helper Chrome extension to check the pixel ID on your website.
• The pixel tracks actions on your website, such as adding items to the cart.

Choosing the Objective

• Ignore the add to cart objective and focus on the purchase objective.
• Facebook recommends getting as much data as possible, but it's better to focus on purchases.

Setting the Daily Budget

• Start with a low daily budget, like $5, especially if it's your first Shopify store.
• Keep the budget low initially as you learn and make improvements to your store and ads.

Defining the Audience

• Custom audiences are created based on pixel activity on your website.
• Create custom audiences for specific website visitors or actions.
• Lookalike audiences are created by Facebook based on a set of audience criteria.
• Consider the audience size when targeting a specific country.
• A larger audience may require a higher budget to generate early purchases.
• Narrow down the audience to improve targeting and results.

Targeting and Interests

• Targeting is important for reaching the right audience for your Shopify store.
• Interests play a role in targeting, and you can select interests related to your niche.
• Testing different interests is recommended to find the best audiences for your store.
• If you're targeting a country with a smaller population, you can leave the targeting broad.
• Segmentation can include interests that are indirectly related to your niche.

Placements and Optimization

• There are two placement options: manual and automatic.
• Manual placements allow you to choose where your ads will appear.
• Automatic placements use machine learning to determine the best placement.
• For optimization, it's recommended to keep it on conversion.
• Attribution settings determine how conversions are attributed to your ads.

Creating an Instagram Account

• You can create an Instagram account for your Shopify store.
• Connecting your Instagram account allows users to click and view your page.
• Having an Instagram account adds credibility and trust to your brand.
• Users can research your brand and see a beautiful feed.
• Leaving the Instagram account field blank will use your Facebook page for the ad.

Creating Ads

• Existing posts can be used for ads, which have social proof.
• Social proof includes likes, comments, and positive feedback on the ad.
• Creating new ads from scratch is necessary if there are no existing posts.
• Options for ad formats include single image or video, carousel, and collection.
• Uploading videos or images is part of the ad creation process.

Previewing and Adding Text to the Ad

• Preview the ad to see how it will look on different platforms.
• Videos can run on most platforms, especially when they are in a square or 4:5 ratio.
• Add text to the ad, similar to email copy.
• Check out other successful Facebook ads for inspiration on ad copy.
• Use tools like ad spy or Trend rocker to see multiple ads at once and get ideas.

Setting Up Display URL and Publishing the Ad

• Change the display URL to make it more appealing.
• Shorten links in the display link.
• Skip language and instant experiences settings.
• Ensure the pixel is active and will pick up traffic.
• Publish the ad and wait for it to go through the review process.

Creating Ad Sets and Allocating Budget

• Use the campaign, ad set, and ad structure.
• Include three ads in each ad set.
• The budget set will be automatically allocated to the three ads.
• The most engaging ad will receive more budget allocation.
• Spending more on advertising is generally better, but profitability is important.

Determining Advertising Budget and Analyzing Results

• The initial advertising budget can vary depending on the product being sold.
• For higher-priced products, a larger budget may be necessary.
• Monitor metrics like cost per result to evaluate ad performance.
• Customize columns in the ad manager to track specific customer actions.
• Set up columns to align with the customer journey on the website.

Setting Up Facebook Ads Metrics

• Set up events to track the customer journey on your Shopify store.
• Track metrics such as add to cart, initiate checkout, and purchase.
• Calculate return on ad spend (ROAS) to measure the effectiveness of your ad campaigns.
• CPM (cost per thousand impressions) is a metric that indicates how much Facebook charges to show your ads.
• Create a preset for your metrics to easily access and analyze them.

Optimizing Ad Campaigns

• Focus on the purchase return on ad spend (ROAS) as the main metric to optimize.
• Consider other metrics like add to cart to predict the performance of your ad sets.
• Increase the budget for ad sets with high ROAS and decrease the budget for those with low ROAS.
• Monitor the performance of your ad sets over the last 14 days to make informed optimization decisions.
• Correlate metrics like add to cart and cost per purchase to predict ad set performance.

Predicting Ad Set Performance

• Early-stage metrics like add to cart can help predict the performance of your ad sets.
• Higher costs for add to cart may indicate higher costs for purchases.
• Correlate metrics like cost per purchase and return on ad spend to understand ad set performance.
• Use these predictions to make informed decisions before investing too much in an ad set.
• Continuously learn and improve your Facebook ads skills to effectively optimize your campaigns.

Learning Facebook Ads

• It takes time to understand how to consistently scale campaigns.
• Start with low budgets and focus on good marketing.
• Hiring an agency may not be as effective as learning it yourself.
• Consider hiring a consultant or freelancer for one-on-one mentorship.
• Facebook ads are crucial for business growth.

Hiring an Agency

• Agencies often hire juniors who may not be as invested in your brand.
• Choose an agency with a reliable and communicative account representative.
• Hold the agency accountable by reviewing their work history.
• Study their strategies and learn from them.
• Consider learning Facebook ads yourself instead of hiring an agency.

Creatives for Facebook Ads

• Create captivating videos that fit into the Facebook feed.
• A good video is essential for converting users and getting sales.
• Competitor research is a great starting point for creating effective ads.
• Use the Facebook ads library to analyze competitor ads.
• Look at thumbnails, copy, transitions, and key shots for inspiration.

Analyzing Competitor Ads

• Older ads generally indicate higher profitability.
• Copy inspiration can be taken from competitor ads.
• Noting customer complaints and addressing them in the copy.
• Key elements of a Facebook ad: hook, problem, solution, social proof, call to action.
• Key shots should support the narrative of the ad.

Creating Effective Ads

• Consider using voice overlay to walk viewers through the visuals of the ad.
• Include key shots such as unboxing, product in use, and customer testimonials.
• Use bulleted points and call outs in the copy to highlight product features.
• Experiment with different ad formats, such as user-generated content.
• Utilize services that can create user-generated content for your product.

Shooting Product Videos

• Consider sending the product to agencies that specialize in creating user-generated content.
• UGC agencies can provide high-quality creatives based on your shot list.
• If budget is limited, shoot the video yourself using a smartphone and simple editing programs.
• Learn how to use editing programs like Premiere Pro or Final Cut Pro through YouTube tutorials.
• Get a friend or family member to help with filming the product in use.

Editing and Finalizing Ads

• Use editing programs to create a polished and professional-looking ad.
• Consider adding text overlays to highlight key points or features.
• Test different variations of the ad to see which performs best.
• Optimize the ad based on feedback and data from Facebook ads manager.
• Continuously monitor and update the ad to improve its performance.

Creating Facebook Ads

• You can hire an editor on Upwork to create Facebook ads for you.
• Provide the editor with the footage, copy, and format you want for the ads.
• Use a 4:5 ratio for the ad format, as it takes up more space on mobile screens.
• Consider using the 9x16 format for Instagram stories.
• Use editing software like Cap Cut or TikTok Editor to edit ads in the 9x16 format.

Organic Traffic and Social Media

• Organic traffic can be a viable option if you don't have a budget for Facebook ads.
• Platforms like Twitter, Instagram, and YouTube are rewarding creators with organic reach.
• Choose one platform to focus on and develop a content strategy for it.
• Understand the algorithms and how the platform works to get organic views.
• Consider creating long-form content for YouTube or vertical-style content for platforms like Instagram Reels or TikTok.

Content Strategy for Organic Traffic

• Develop a content strategy based on your product and target audience.
• Consider creating educational or entertaining content related to your product.
• Use competitors or similar brands in your niche as inspiration for your content.
• Consistency is key in organic social media, so upload content regularly.
• Create a hook in the first three seconds of your videos to captivate the audience.

Examples of Successful Organic Social Media

• Mini Katana is a brand that has achieved millions of dollars in sales through organic YouTube content.
• Pet Lab Co is a successful brand in the pet space that utilizes TikTok for organic social media.
• Study successful content formats and trends to replicate viral content.
• Consider becoming the expert in your subject and capitalize on viral trends.
• As a founder, you may need to be the face of your brand and promote products in different ways.

Washing Dog's Dishes Regularly

• Not washing your dog's dishes regularly can make your dog sick.
• It is important to educate customers about the potential problems.
• Creating organic social media content can help grow organic followers.
• Organic social media can complement paid ads and provide additional reach.
• Viral videos on social media platforms can be repurposed as Facebook ads.

Setting up Google Analytics

• Google Analytics is important to set up before running Google ads.
• Create a new Google Analytics account and set up a property.
• Enable e-commerce settings and copy the tracking code into Shopify.
• Use enhanced e-commerce for better tracking and analysis.
• Google Analytics helps measure website performance and user behavior.

Setting up Google Ads

• Google Ads is an effective way to acquire new customers and retarget existing ones.
• Install the Google channel app in Shopify to connect with Google Ads.
• Connect your Google account and verify your store's contact details.
• Create a new merchant account and manage shipping settings.
• Products need to go through an approval process before being listed on Google Ads.

Using Google Ads Manager

• Google Ads Manager is similar to Facebook Business Manager.
• Create and manage campaigns, ad groups, and ads in Google Ads Manager.
• Submit billing information to activate your Google Ads account.
• Monitor the status of your merchant center and other settings.
• Google Ads provides various targeting options and ad formats.

Setting up Google Ads

• Access Google Ads by going to ads.google.com and logging into your Google ad account.
• Create a new campaign by clicking on the plus sign and selecting "new campaign".
• Choose the "drive sales" option to start collecting data from your Shopify account.
• Select "performance Max" as the campaign type.
• Name your campaign and choose the conversion value option.

Creating a Google Shopping Campaign

• Select "Australia" as the target location.
• Choose the placements where your ads will appear, such as Gmail, search, display, and YouTube.
• Create headlines and descriptions for your ads.
• Add a call to action and set your initial budget.
• Review your campaign and click "publish".

Deeper Dive into Google Ads

• Google Ads requires less daily maintenance compared to Facebook ads.
• Consider hiring an agency or freelancer to set up and manage your Google Ads campaigns.
• Continue learning about campaign structure and optimization on YouTube.

Hiring and Delegating Tasks

• Start by doing everything yourself to understand the tasks involved in running a business.
• Save costs by learning and managing tasks on your own initially.
• Use platforms like Upwork, Twitter, and LinkedIn to hire freelancers or employees as your business grows.

Best Platforms for Hiring

• Upwork is great for hiring creative roles where language barriers are not a problem.
• Upwork is also affordable for operational roles like building spreadsheets and data analysis.
• Facebook ads can be challenging to hire for, as it's hard to validate talent without portfolios.
• For small code changes or website builds, Upwork can be a good option.
• Consider the complexity of the role and how much time you have to manage the person.

Facebook Ads and Other Platforms

• Facebook ads is a rapidly evolving skill with many pretenders, so it's important to learn the basics yourself.
• Upwork may not have the best media buyers for Facebook ads, but you can set up campaigns as good as many professionals.
• Having strong control over your budget is crucial when hiring Facebook advertisers.
• Consider looking at Twitter and LinkedIn for hiring advertisers.
• Upwork can be great for small code changes or website designs.

Analyzing Roles and Hiring Rates

• Analyze the complexity of the role and how much time you have to manage the person.
• If you're spending more time proofing their work than they're worth, it's better to hire someone closer to home.
• Learn from failure and trial and error when hiring.
• For tasks like logos, Upwork or logo generators are good options.
• For website wireframes, post a job on Upwork with a clear title and description.

Creating a Job Posting on Upwork

• Write a title that sells the role, such as "Build High Converting Pet Website Design for Shopify."
• Select relevant skills and categories like Shopify and UX design.
• Estimate the scope of work and indicate if you're open to hiring full-time.
• Be flexible with the budget, but indicate a range to attract quality candidates.
• In the job description, sell the role and mention your portfolio and goals.

Job Description Requirements

• Describe the company and the role
• Include past work or requirements of the candidate
• Keep it brief and less formal on Upwork
• Specify the task of building a Shopify wireframe based on an example website
• Ensure a minimal and high-converting design using best practices
• Deliver the first draft within two weeks

Screening Questions

• Add screening questions to vet the candidates
• Assess their English level and make sure they have completed the required steps
• Ask for the link to their portfolio
• Inquire about the design tools they use
• Consider using suggested questions for guidance

Advanced Questions

• Optional section for assessing English proficiency
• Choose between Native, Fluent, or Conversational English levels
• Can be done later through filters

Job Post Preferences

• Select featuring the job for higher-level talent
• Not necessary if you plan to invite co-workers
• Consider posting the job for free if you have a premium service

Hiring on Upwork

• Invite freelancers with portfolios you like to chat with you.
• Provide them with a brief and ask for an approximate amount of hours needed for the job.
• When hiring, make sure not to allow manual time logging initially to build trust.
• Use Upwork's screenshot feature to track freelancers' work.
• Limit the number of hours freelancers can work per week to stay within your budget.

Reviewing Candidates on Upwork

• Review the metrics of freelancers who have proposed to your job.
• Look at their country, hourly rate, and how much money they've earned on the platform.
• A high success rate and a good amount of money earned are positive signs.
• Use filters to find freelancers with a success rate of 90% or higher and 100+ hours built.
• Check their portfolios and design concepts to assess their skills.

Using Twitter for Hiring

• Follow people in the industry you're looking for on Twitter.
• Search for keywords related to the task you need help with.
• Reach out to individuals directly and ask for their rates and approximate hours needed.
• Assess their skills and portfolio to determine their suitability.
• Beware of pretenders and ask the right questions to vet them.

Using LinkedIn for Hiring

• Use LinkedIn for a more formal recruitment process.
• Works well for hiring in Australia and the United States.
• Consider both options of posting a job or searching for individuals directly.
• Follow a similar process of assessing skills, asking for rates, and determining suitability.

LinkedIn for Hiring

• You can post a job on LinkedIn and pay to boost it to reach more people.
• You can use LinkedIn recruiter to find businesses and message them directly for potential part-time work.
• This method is effective for hiring full-time workers.

Influencer Marketing

• Influencer marketing is a common marketing strategy that has created successful brands like Gymshark.
• Benefits of influencer marketing include no ad setup and no technical platform.
• Drawbacks include the need for many conversations and some cost and effort.
• The strategy involves reaching out to influencers on Instagram.
• Building a personal relationship with influencers can lead to better proposals and rates.

Instagram Influencer Reach Out

• Use the search function on Instagram to find relevant influencers.
• Reach out to influencers from your brand page to build a personal relationship.
• Working with pet owners can be a good strategy for pet brands.
• Look for smaller pages for gifting campaigns, while larger pages may require payment.
• Consider the relevance and reach of an influencer's content before reaching out.

Measuring Engagement and Relevance

• Engagement can be measured through videos and photos on an influencer's page.
• Relevance refers to how closely an influencer's content aligns with your niche.
• Consider both relevance and reach when choosing influencers to work with.
• Follow relevant influencers and build a map of potential partners.
• Weigh the relevance and reach of an influencer's content before sending them your product.

Reaching out to influencers

• Open Instagram pages of potential influencers in new tabs.
• Message influencers with a brief introduction and tag your page.
• Ensure your Instagram feed looks appealing and established.
• Offer to send influencers a product, such as a dog bed.
• Consider whether influencers should post before or after receiving the product.

Working with influencers

• Reach out to multiple influencers and expect a low response rate.
• Track sales using discount codes provided by influencers.
• Collaborate with influencers who have a strong emotional connection with their audience.
• Try working with influencers in different niches to see what works best.
• Utilize white listing or dark posting to promote ads through influencers' pages.

Paying influencers

• Start by gifting products to smaller influencers and learning from those relationships.
• Avoid paying influencers when starting out and lacking sales or product validation.
• As your business grows, influencers can charge anywhere from $100 to millions of dollars per post.
• Understand the value that influencers bring and manage relationships accordingly.
• Consider the cost of influencers as part of your overall marketing strategy.

Influencer marketing as a top-of-funnel strategy

• Influencer marketing can drive awareness and introduce people to your brand.
• Use influencers to generate interest and direct traffic to your Instagram profile.
• Build supporting structures, such as an established Instagram feed and Facebook ads, to maximize the impact of influencer marketing.
• Recognize that influencer marketing can be a costly but effective strategy for brand exposure.
• View influencer marketing as a part of your overall marketing funnel and customer acquisition strategy.

Supporting Channels for Instagram Influencers

• Facebook ads and email marketing are important supporting channels for Instagram influencers.
• Instagram influencers are saturated, so it's better to focus on TikTok influencers for more impressions and viral potential.
• YouTube influencers have a strong emotional connection with their audience, but they are harder to get on board.
• Having a great product is crucial for getting YouTube influencers to do reviews.

Selling Products Through Stores

• Wholesale or retail is another way to sell products, especially if you have a strong brand.
• Using platforms like Fair allows you to get bulk orders for your products to be sold in boutique stores.
• Working with an agency that specializes in retail and wholesale transactions can help you connect with major retailers.
• Creating a presentation deck with product information, reviews, and pricing is important for pitching to retailers.
• Eventually, you can aim to get your products stocked in big retailers like Costco and Walmart.

Reaching Out to Retailers

• Using platforms like Fair or working with an agency can help you connect with retailers.
• Alternatively, you can directly reach out to retailers through platforms like LinkedIn.
• LinkedIn allows you to find and contact buyers and purchasing managers at retail companies.
• Having an established agency or a well-designed deck can increase your chances of getting stocked by retailers.
• Working with major retailers like Disney or Warner Brothers is possible by reaching out to licensing managers through LinkedIn.

Customer Service

• Customer service is important for creating a long-term business.
• Early customers may have inquiries or problems.
• Good customer service leads to good reviews and repeat customers.
• Negative reviews can lead to account bans on platforms like Facebook.
• Use tools like Gorgeous to manage customer service emails and provide a better customer experience.

Using Gorgeous for Customer Service

• Gorgeous is a tool that syncs with Shopify to manage customer service emails.
• It helps organize emails, find customer orders, and prevent confusion.
• It provides information on customers' total money spent and shipping details.
• Gorgeous allows for the creation of macros to automate certain customer service tasks.
• It speeds up the customer service process and improves organization.

Final Setup and Knowledge

• This tutorial provides a broad understanding of setting up a Shopify store.
• Further research may be needed for specific channels like Instagram influencers.
• Focus on getting the first sales and don't compare yourself to big brands.
• Drop shipping should be used for learning and getting initial sales, but building a brand with customer service and unique products is recommended.
• Consider using a 3PL to reduce delivery time and explore wholesale options.

Conclusion

• Like and subscribe for more videos and mentorship opportunities.
• Use affiliate links to support the creator.
• Continued support and assistance will be provided through future videos.

Watch the video on YouTube:
COMPLETE Shopify Tutorial for beginners 2023 - Build A Profitable Shopify Store From Scratch - YouTube